select projects & previous work
Social Creative Journey for Far Cry 6
For the Far Cry 6 game launch, Linda led cross-collaboration efforts to bring brand and the creative agencies together with Facebook, SnapChat and YouTube to develop “native-first” creative. The resulting ad campaign delivered 2X ad engagement results for the brand and garnered coverage by DigiDay.
Just Dance 2016 Brand Pivot
When the gaming consoles pivoted away from motion tracking peripherals, Linda was charged with maintaining relevance for Just Dance - a video game brand that relies completely on motion tracking. She and her team built a marketing campaign that heralded new product innovation while still securing pop culture relevance for teens. AdWeek called the challenge “anything but simple.”
Assassin’s Creed Odyssey & Amazon’s Alexa
When Assassin’s Creed launches a game where the main protagnoist is named “Alexios,” you know there has to be an Alexa connection in the works. While leading the Retail Marketing team at Ubisoft, Linda fostered the brand partnership with Amazon’s Alexa team to build out a one-of-a-kind Alexa skill and help launch a cross-platform marketing campaign with high-profile launch day placements across Amazon properties.
Just Dance 2015’s Once in a Lifetime Homecoming
For Just Dance 2015’s launch, the brand wanted to go big. Linda led the brand marketing campaign to bring a surprise Homecoming dance to Aspire Pacific Academy, a public charter school in Huntington Park, CA. Bella Thorne and Tyler Oakley hosted the event, while Charli XCX delivered a private performance of her top hits, “I Love It,” “Fancy” and “Boom Clap.” The result was massive AP coverage, launching the title to huge holiday success.
Simone Biles & Aly Raisman Cheer on the Boys and Girls Club
Following their wins at the 2016 Olympics, Simone Biles & Aly Raisman spent an afternoon with the Kips Bay Boys and Girls Club dancing to Beyonce and celebrating the launch of Just Dance 2017.